Digital Marketing Assistant - Lansing MI Market

Grand Ledge Ford Lincoln is hiring a Digital Marketing Assistant/Internet Lead Manager to help us manage and maintain sales growth at the dealership. Car sales experience with strong web acumen is preferred. Please email your resume to Jill (jill[at]grandledgeford.com) highlighting your sales experience and areas you feel are relevant to the job description below. Must follow established processes in CRM tool. No phone calls accepted at this time. Candidates we are interested in will be called for a telephone interview process. This is a full-time position offering a salary plus commission, and benefits - paid time off, paid holidays, medical, dental, vision, 401K.

Summary

The Digital Marketing Assistant will be responsible for marketing inventory through various online sources, including photography, videography, and text descriptions. They will also be trained to follow up with customers to set appointments from telephone, email and chat sales leads. The Digital Marketing Assistant should be very technology savvy and able to adapt to a continuously changing landscape.

Responsibilities

New and pre-owned inventory descriptions

Photo management across all web advertising channels

Video creation and management across all web channels

Set appointments from inbound sales calls and web chat leads

Execute a long term follow up process with Internet leads

Maintenance of web specials across all web advertising channels

Assist in execution of direct marketing efforts

Assist in execution of grassroots marketing efforts

Assist in execution of new car technology clinics

Hours

Monday through Friday from 9am-6pm.

Grand Ledge Ford Lincoln is a President's Award winning dealership for excellence in customer satisfaction for the past seven years. You can come to work holding your head high, and knowing you are not a part of any bad auto dealer stereotypes you may have or have heard of! You don't have to wear a suit to work - we prefer you don't actually. Grand Ledge Ford Lincoln is a team of approximately 50 employees, and we're looking to add to it!