DIGITAL MARKETING ASSISTANT

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Digital Marketing Assistant

Department: Web/Marketing

Reports To: Marketing Manager

Overall Responsibility

Develops, writes, publishes digital marketing materials across all digital channels. Works on and sends periodic Email newsletter content. Creating, capturing, and publishing engaging content to web and social platforms. Product photography for web.

Physical Requirements

Sitting, standing, bending, lifting

Classification

Exempt

Key Job Duties

Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld’s marketing and advertising objectivesIncludes digital campaigns, print advertising, apparel, and other visual mediaCoordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval andinput of relevant departmentsMaking merchandising imagery to convey the calls to action and promotional goals. Each promotion should have a “set” of standard web-ready merchandising graphics.Decisions and advice to uphold and increase BimmerWorld’s established high-value brand imageMaintains proper brand voice/messaging across all social and marketing platformsManaging Email Campaigns sent to BimmerWorld-owned email listsSending semi-monthly / weekly direct email campaigns reflecting the company’s promoted Monthly offers, specials, and latest newsworthy itemsMaintaining circulation, scheduling, and distribution of these emailed campaignsWorking to improve list management, and expansion into more targeted audiences within our existing mailing list (Currently many tens of thousands of recipients).Ability to capture content (photo/video) at BimmerWorld HQ for social/marketing use.Self-driven to seek out media and content ideas.Formulate a media plan, story-board, shot list, etc for content capture and seeing it through to completion and a deliverable finished product.Work directly with the Marketing Manager for input on art direction for specific projects as needed.Marketing Assistance for BimmerWorld’s sister companies: Lifeline USA & Powerflex USAEstablish new initiatives and provide support towards expanding brand awareness and sales for both North American-Exclusive products lines.Product photography to help populate the BimmerWorld website and keep up to date with the latest images.Collaborates marketing efforts with associated vendors (print/online)Maintains regular and prompt attendancePerform other duties as assigned

Educational Requirements

High school diploma or equivalent

Required Skills And Experience

Professional phone/internet etiquetteProfessional & Creative writingAdvanced problem solving skillsKnowledge and enthusiasm for the industryFamiliar with industry and trendsAbility to meet goals and deadlinesProficiency with Adobe Creative Suite for photo/video editing.Knowledge and experience with using a DSLR camera for photo and video.

Desired Qualities And Attributes

Excellent oral and communication skillsStrong writing skillsStrong organizational skillsProficient typing and computer skillsPeople skillsProfessionalismGeneral Technical understandingSelf-motivatedTeam player

BimmerWorld is located in southwestern Virginia - just outside the vibrant college town of Blacksburg, home to Virginia Tech. Pulaski County, and the surrounding counties, are experiencing economic growth with rising home values and some of the top-ranked public schools in the state. We’re at the center of a triangle of Charlotte/Spartanburg, the Appalachian Mountains, and Charlottesville, VA. Outdoor recreation and small city life are just a short drive away. Relocation bonuses and assistance available. For more information on our area visit https://www.gotomontva.com/ and http://www.pulaskivatourism.org/.

BimmerWorld is an equal opportunity employer.

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