Digital Marketing Associate

About the position Our strength in numbers creates positive change in one of the poorest and most difficult regions of the country to serve. Join Fahe, where you'll harness the power of various digital marketing strategies to support the mission of a nonprofit network dedicated to fostering thriving Appalachian communities. Responsibilities • Craft brand-centric digital communications in line with established writing style and design guidelines , • Generate and refine social media, email, and other marketing content, aligning with creative briefs and project plans , • Source relevant graphics and content, whether through staff/stakeholder collaboration, agencies, Canva, or stock illustrations , • Maintain regular reporting and derive actionable insights from performance metrics, encompassing website analytics, social media engagement, email campaign effectiveness, and more , • Execute e-newsletter and email campaigns using platforms like Mailchimp , • Assist in building and segmenting contact lists for targeted outreach , • Manage content posting across social media platforms, including Facebook, Twitter/X, YouTube, and LinkedIn , • Update content on Wordpress websites , • Execute Google ad grant campaigns , • Proficient at using Microsoft Office, Wordpress, Google Analytics, and email and social media marketing platforms , • A proactive self-starter capable of managing multiple priorities concurrently , • Proficient with technology in general and adaptable to learning new software platforms , • Previous nonprofit experience preferred, particularly with a nonprofit member association , • Familiarity with central Appalachia and an understanding of the region's housing and economic challenges is advantageous