A company is looking for a Digital Marketing Associate to assist in developing and executing omnichannel digital strategies targeting physicians and patients.
Key Responsibilities
Execute and optimize digital marketing campaigns across various channels to drive engagement and conversion
Lead campaign development and reporting within marketing automation platforms
Enhance website design and performance metrics in collaboration with IT and design teams
Required Qualifications
Bachelor's degree in Marketing, Communications, Life Science, or related field; advanced degree preferred
3-6+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology
Proven experience executing omnichannel campaigns targeting healthcare providers and patients
Hands-on experience with website management and SEO
Proficiency in Salesforce Marketing Cloud or equivalent marketing automation platforms
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