Digital Marketing Associate

Company Overview
We are a rapidly growing company in the diabetic footwear industry, dedicated to providing exceptional service and high-quality, artfully crafted products. Our focus extends beyond products to delivering a personal, genuine customer experience that reflects our care and dedication. We maintain a small, family-oriented approach while pursuing a big vision for the brand.

Job Summary
We are seeking an energetic and detail-oriented Digital Marketing Associate to join our team. In this paid role, you will be instrumental in developing and executing digital marketing strategies that enhance our online presence, drive engagement, and boost sales. Your expertise in SEO, social media marketing, content creation, and analytics will help us connect with our audience effectively and elevate our brand in the digital landscape.

Responsibilities
• Develop and implement comprehensive digital marketing campaigns across various channels including social media, email marketing, SEM (Search Engine Marketing), and display advertising.
• Manage and optimize paid advertising campaigns using platforms like Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Create compelling content for blogs, social media posts, email newsletters, and website pages that resonate with target audiences.
• Manage content on content management systems such as WordPress, ensuring accuracy and consistency across all digital platforms.
• Analyze campaign performance using tools like Google Analytics and marketing automation platforms to identify opportunities for conversion optimization and performance marketing improvements.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce engaging visual content that supports marketing initiatives.
• Maintain knowledge of current digital marketing trends, including SEO best practices, social media management strategies, and e-commerce developments.

Qualifications
• Proven experience with SEO tools, Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms.
• Strong skills in content creation, copywriting, graphic design (Adobe Photoshop), HTML/CSS basics, JavaScript or SQL knowledge is a plus.
• Familiarity with WordPress or other content management systems for website updates.
• Knowledge of SEM strategies including keyword research and conversion optimization techniques.
• Ability to analyze data effectively to inform strategic decisions and improve campaign performance.
• Excellent communication skills with a passion for digital marketing innovation.
• Prior experience in social media management and B2B marketing is preferred but not required. Join us as a Digital Marketing Associate to help shape our brand’s digital voice! This role offers an exciting opportunity to grow your skills within a dynamic environment focused on making meaningful connections with our customers through innovative online strategies.

Pay: $52,000.00 - $56,000.00 per year

Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:
• Bachelor's (Required)

Experience:
• SEO: 2 years (Required)

Ability to Commute:
• Milwaukee, WI 53207 (Required)

Work Location: In person