Digital Marketing Associate

Company Intro

Lafayette Hotels is expanding their marketing team! Are you a highly skilled and motivated individual with hands-on experience and a desire to learn more about the digital marketing and hospitality space? Do you thrive in a dynamic and fast-paced environment? If so, we have a space for you!

Lafayette Hotels is a family-owned and operated company with over 30 hotels and restaurants throughout scenic destinations in Maine and New Hampshire. We are seeking a Digital Marketing Associate to join our growing team. We’re looking for qualified candidates to help support the email marketing, social media content creation, and overall digital presence for hotels and restaurants throughout different regions in Maine and New Hampshire.

The Lafayette family has been deeply involved in Maine’s hospitality industry for decades, emphasizing quality service, local community engagement, and a commitment to preserving Maine's natural beauty. The family’s business philosophy revolves around providing warm, welcoming accommodations while supporting sustainable tourism and fostering strong ties within the communities they operate.

www.visitlafayettehotels.com

Position Summary

Our marketing team works creatively and collaboratively on a daily basis. Our marketing department's goal is to improve communication and relationships with our guests and explore avenues to reach new potential guests. We interface with other members of the marketing team as well as property managers to develop strategy and craft our messaging for respective properties through digital marketing channels including email, social media, and our websites and other online platforms. Other projects may include Google paid advertising optimization, online listings management, and OTA channel improvements (Booking and Expedia, for ex.).

Our goal is to ensure that our broad online presentation for each property is clean, accurate, and attractive. This position is generally on premise at one of our southern Maine area properties and involves some travel to nearby properties for content collection, and meetings with management.

Daily Duties

Build email marketing campaigns using email marketing platform
Photo & video content gathering, creation, and editing for social media
Use Hootsuite to schedule social media posts for different businesses
Respond to social media messages and comments
Audit and update online profiles, listings and photo content to ensure accuracy
Work with employees, guests, management and relevant influencers to create engaging content
Create visual graphics in Canva, as needed.
Various digital marketing projects, planning, scheduling.

Desired Skills

Experience with email marketing platforms (Revinate is a plus)
Creating reels, and video content
Experience with Instagram, Facebook, and Pinterest; organic & paid
Google My Business, Bing Places, and TripAdvisor management is a plus
Graphic Design – Canva is essential, Adobe knowledge is a plus
Analyze analytics to curate high quality engaging content
Attention to detail and design on all platforms
Comfortable in front and behind a camera Video editing – Adobe
-> bonus!

Requirements & Qualifications

Self-Starter
Excellent organization and communication skills
Ability to manage multiple projects at once
Team Player
Friendly and service-oriented attitude
Able to read and write English
Advanced computer skills
Bachelor's Degree

Lafayette Hotels is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

Lafayette Hotels has over 30 family owned and operated hotels and restaurants throughout Maine and New Hampshire. With properties to gather, relax and enjoy time everywhere you want to be.

From Maine’s Acadia National Park to New Hampshire’s White Mountains… Lafayette Hotels has great locations for your next adventure.

Pay: $20.00 - $24.00 / hour

Pay:

Bonus pay

Benefits:

Flexible schedule
Paid time off
Health insurance
Dental insurance
Vision insurance
Life insurance
401(k)
401(k) matching
Mileage reimbursement
Employee discount
Paid training
Profit sharing

Job Type: fulltime, parttime

Schedule:

Monday to Friday

Education: Bachelor's degree

Work location: On-site