Digital Marketing Associate

About Torch Designs
At Torch Designs, we're not just colleagues, we're a tight-knit family with a passion for using technology and creativity to make a difference. Our mission is to ignite business growth through technology and design, empowering small businesses to compete and thrive.
Marketing and creative design are a core focus, helping clients build their brand, reach the right customers, and grow with confidence. Alongside this, our software development, AI consulting, and MSP services give businesses the technology foundation to compete in an increasingly digital marketplace.

Rooted in a small, fun, and family-oriented culture, we are dedicated to delivering high-quality, high-value solutions with exceptional customer service that sets us apart.

About the Role
Torch Designs is seeking a creative and driven Digital Marketing Associate to join our growing team and take ownership of marketing campaigns for our own brands and our clients. This position is ideal for a strong writer with a marketing mindset who is eager to manage real campaigns, see measurable results, and grow into a broader digital marketing role over time.
The role begins with a primary focus on social media management, covering both organic content and paid social campaigns, supported by strong copywriting, blog writing, and content creation. Over time, the role expands to include search engine optimization (SEO) and search engine paid advertising (PPC) through Google Ads. As search behavior shifts toward AI, the role also grows to include paid advertising on AI platforms such as ChatGPT.

It starts part-time, with a clear path to full-time employment that opens up as you take on additional marketing channels. Candidates who are already experienced across social media, SEO, and Google Ads may be considered for an accelerated path.

What You'll Do

Write clear, engaging copy for social media posts, captions, ad creative, blogs, and other content across multiple platforms and brands
Plan, schedule, and publish organic social media content using a content calendar, maintaining a consistent voice for each brand
Create and edit short-form video content for TikTok, Instagram Reels, and YouTube to support reach and engagement
Build, launch, and monitor paid social media campaigns, including audience targeting, ad placement, budget pacing, and performance reporting
Engage with audiences by responding to comments and messages
Write blog posts and longer-form content that support brand awareness, organic reach, and search visibility
As the role grows, manage SEO efforts, including keyword research, on-page and content optimization, and tracking organic traffic and rankings
As the role grows, build and manage paid search campaigns in Google Ads, including keyword targeting, ad copy, budget management, and conversion tracking
As search shifts toward AI platforms, help expand paid advertising into emerging channels such as AI assistants and tools like ChatGPT
Support both internal Torch Designs campaigns and external client campaigns, taking direction from the management team
Track campaign performance across channels and help compile reporting

What You'll Need

Excellent copywriting skills, with the ability to write clear, persuasive, and on-brand content
Strong content writing skills, including blog writing and longer-form content
Social media management skills, including content planning and scheduling, maintaining a content calendar, publishing across major platforms (Facebook, Instagram, LinkedIn, TikTok, X, and others), community management, and reading platform analytics
Ability to create and edit short-form video for TikTok, Instagram Reels, and YouTube, including filming, basic editing, captions, and formatting for each platform
Paid social advertising skills, including campaign setup in platforms such as Meta Ads Manager and LinkedIn Campaign Manager, audience targeting, A/B testing, budget management, and tracking performance metrics
Familiarity with AI tools such as Claude or ChatGPT
Exceptional written and verbal communication, including strong active listening
Proven ability to follow directions precisely and carry tasks through to completion
High attention to detail across copy, design, and campaign settings
Strong organizational skills with the ability to manage multiple campaigns, brands, and deadlines
Positive attitude and a willingness to pitch in as part of a small, collaborative team
Reliable transportation for infrequent visits to client sites and events
Demonstrated work ethic and reliability. We value dependability and follow-through above technical specialization
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