Digital Marketing Associate

In this role, you will manage and improve retail media campaigns, mainly on Walmart Connect. Manage and improve Walmart Connect advertising campaignsSupport Wayfair advertising campaigns and other retail media or marketplace growth effortsOrganize campaigns around category priorities, product lifecycle stages, promotions, and business goalsTrack campaign performance and identify trends, concerns, and opportunities to improve resultsReview results across campaigns, products, categories, and product groupsHelp manage advertising budgets and direct spending toward business priorities and stronger-performing campaignsTurn campaign data into clear findings and recommended next stepsHelp identify factors that affect performance, including advertising, content, pricing, promotions, inventory, and competitionCreate and maintain reports that show how advertising supports sales and overall business resultsPlan and run tests involving bids, audience targeting, creative content, product selection, and budgetsWork with Sales, Merchandising, Content, and Supply Chain teams to coordinate campaign prioritiesClearly share campaign results and recommendations with marketing leaders and business partnersKeep up with changes to Walmart Connect, Wayfair Advertising, and retail mediaFind ways to improve campaign processes, reporting, and efficiency Required Qualifications Bachelor’s degree required; a degree in Marketing, Business, Analytics, Communications, or a related field is preferredAt least two years of relevant experience in performance marketing, paid media, retail media, e-commerce, advertising, or campaign managementExperience managing or supporting campaigns on at least one paid-media, retail media, or e-commerce advertising platformUnderstanding of common performance marketing measures, such as return on ad spend, conversion rate, cost per click, click-through rate, and salesExperience using Excel, Google Sheets, or similar tools to organize and review campaign dataAbility to analyze information and solve problemsAbility to explain data and campaign results and recommend clear next stepsClear written and verbal communication skillsAbility to manage several priorities and work with teams across the companyAuthorization to work in the United States Experience with Walmart Connect or Wayfair AdvertisingExperience with Amazon Advertising, Target Roundel, Instacart, or another retail media networkExperience managing campaigns for a large number of productsAdvanced Excel skills, including pivot tables and lookup functionsExperience with Skai or another retail media management platformExperience with e-commerce or marketplace advertisingExperience in mattresses, furniture, home furnishings, durable goods, or another product-based retail categoryExperience working with sales, merchandising, content, supply chain, or e-commerce teamsFamiliarity with analyzing the performance of individual products and stock-keeping units