Digital Marketing Associate

About Torch Designs At Torch Designs, we're not just colleagues, we're a tight-knit family with a passion for using technology and creativity to make a difference.Our mission is to ignite business growth through technology and design, empowering small businesses to compete and thrive.Marketing and creative design are a core focus, helping clients build their brand, reach the right customers, and grow with confidence.Alongside this, our software development, AI consulting, and MSP services give businesses the technology foundation to compete in an increasingly digital marketplace.Rooted in a small, fun, and family-oriented culture, we are dedicated to delivering high-quality, high-value solutions with exceptional customer service that sets us apart.About the Role Torch Designs is seeking a creative and driven Digital Marketing Associate to join our growing team and take ownership of marketing campaigns for our own brands and our clients.This position is ideal for a strong writer with a marketing mindset who is eager to manage real campaigns, see measurable results, and grow into a broader digital marketing role over time.The role begins with a primary focus on social media management, covering both organic content and paid social campaigns, supported by strong copywriting, blog writing, and content creation.Over time, the role expands to include search engine optimization (SEO) and search engine paid advertising (PPC) through Google Ads.As search behavior shifts toward AI, the role also grows to include paid advertising on AI platforms such as ChatGPT.It starts part-time, with a clear path to full-time employment that opens up as you take on additional marketing channels.Candidates who are already experienced across social media, SEO, and Google Ads may be considered for an accelerated path.What You'll Do Write clear, engaging copy for social media posts, captions, ad creative, blogs, and other content across multiple platforms and brands Plan, schedule, and publish organic social media content using a content calendar, maintaining a consistent voice for each brand Create and edit short-form video content for TikTok, Instagram Reels, and YouTube to support reach and engagement Build, launch, and monitor paid social media campaigns, including audience targeting, ad placement, budget pacing, and performance reporting Engage with audiences by responding to comments and messages Write blog posts and longer-form content that support brand awareness, organic reach, and search visibility As the role grows, manage SEO efforts, including keyword research, on-page and content optimization, and tracking organic traffic and rankings As the role grows, build and manage paid search campaigns in Google Ads, including keyword targeting, ad copy, budget management, and conversion tracking As search shifts toward AI platforms, help expand paid advertising into emerging channels such as AI assistants and tools like ChatGPT Support both internal Torch Designs campaigns and external client campaigns, taking direction from the management team Track campaign performance across channels and help compile reporting What You'll Need Excellent copywriting skills, with the ability to write clear, persuasive, and on-brand content Strong content writing skills, including blog writing and longer-form content Social media management skills, including content planning and scheduling, maintaining a content calendar, publishing across major platforms (Facebook, Instagram, LinkedIn, TikTok, X, and others), community management, and reading platform analytics Ability to create and edit short-form video for TikTok, Instagram Reels, and YouTube, including filming, basic editing, captions, and formatting for each platform Paid social advertising skills, including campaign setup in platforms such as Meta Ads Manager and LinkedIn Campaign Manager, audience targeting, A/B testing, budget management, and tracking performance metrics Familiarity with AI tools such as Claude or ChatGPT Exceptional written and verbal communication, including strong active listening Proven ability to follow directions precisely and carry tasks through to completion High attention to detail across copy, design, and campaign settings Strong organizational skills with the ability to manage multiple campaigns, brands, and deadlines Positive attitude and a willingness to pitch in as part of a small, collaborative team Reliable transportation for infrequent visits to client sites and events Demonstrated work ethic and reliability.We value dependability and follow-through above technical specialization Must be available to work a minimum of 18 to 20 hours per week in person, scheduled within our core business hours of Monday through Friday, 6:00 AM to 5:00 PM Preferred / Nice to Have Experience with SEO, including keyword research, on-page optimization, and tools such as Google Search Console and Google Analytics Experience with Google Ads or search engine PPC Experience working with or soliciting influencers for brand partnerships and campaigns Graphic design and ad layout skills Experience with Canva Experience using Microsoft 365, including Outlook Physical Requirements Must be able to sit for extended periods while working on a computer Must be able to use standard office equipment (computer, phone, tablet, etc.) Must be able to see and hear well enough to interact with team members, follow instructions, and perform marketing tasks Must be able to walk, stand, bend, and move around the office as needed Must be able to lift, carry, and position office equipment or marketing materials weighing up to 25 lbs Location This position is in person at our office in Lakeland, Florida, during normal business hours (Monday through Friday, 6:00 AM to 5:00 PM).A consistent schedule of at least 18 hours per week is required and is a firm requirement of this position.We can accommodate school schedules.Telecommuting and relocation assistance are not available.How to Apply This is a marketing role, so your application is your first chance to show us what you can do.Along with your resume, send a short, creative piece that markets you and makes the case for why you're the right person for this job.The format is entirely up to you.Email your resume and creative piece to [email protected] candidates complete a skills assessment before interviewing.Pay:$18.00 - $24.00 per hour Benefits:Flexible schedule Paid time off Application Question(s):This role requires a short creative piece marketing yourself, emailed with your resume to [email protected] you willing to complete this step? Shift availability:Day Shift (Required) Ability to Commute:Lakeland, FL 33805 (Required) Work Location:In person.