The Digital Marketing Associate will report directly to the CFO and support the company’s overall marketing strategy through a variety of digital marketing activities. To ensure success as a digital marketing associate, you should have in-depth knowledge of digital marketing techniques, excellent verbal and written communication skills, and the ability to balance creative and analytical needs. • Assist with development of content calendar based on keyword research and search engine performance data • Write SEO-focused blog content, product descriptions, and web copy • Review and analyze data to identify areas of SEO improvement • Perform day-to-day management of pay-per-click advertising campaigns (including keyword monitoring, refreshing ad copy as needed, managing budgets, etc.) • Experience in setting up and optimizing PPC campaigns on all major search engines • Graphic design and/or photography experience • Knowledge of boats and the boating industry Ability to Relocate: • Knoxville, TN 37923: Relocate before starting work (Required)
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