This role ensures prospects are effectively nurtured, qualified, and engaged by leveraging data, intent signals, and automation best practices to support complex B2B buying cycles. This individual partners closely with digital marketing and Lead Qualification Management teams to align processes, maintain clean system integrations, and continuously optimize lead nurturing strategies, while ensuring compliance, governance, and operational efficiency. Identify underutilized Account Engagement (Pardot) capabilities and recommend enhancements aligned with B2B marketing automation best practices 4+ years of experience in marketing automation or B2B digital marketing Experience with building complex Engagement Studio workflow programs using rules, actions and triggers
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