My client is looking for a strategic thinker to join their enterprise-level Brand & Marketing team. If you thrive on building audience-centric B2B and B2C campaigns and enjoy working within a mature MarTech ecosystem to drive business growth, this is the role for you. You will analyze performance metrics to provide actionable insights to executive leadership.Cross-Functional Leadership: Act as a key liaison between Creative, Data & Analytics, MarTech, and Distribution partners to align marketing efforts with broader business objectives.Technical Stewardship: Contribute to the long-term technology roadmap, focusing on process improvements, database analysis, and quality control. 3+ Years of MarTech Expertise: Hands-on experience with enterprise-level platforms such as Salesforce Marketing Cloud, CRM, Data Cloud, Marketo, or Eloqua.Campaign Design: Proven success in developing complex, multi-channel B2B and B2C digital campaigns.Technical Literacy: Proficiency in SQL for data extraction and querying is essential.AI Integration: Experience utilizing AI-powered tools (e.g., Salesforce Agentforce, Copilot) to enhance content personalization and campaign performance. Preferred Qualifications:7+ years in Marketing Automation with a deep focus on Salesforce Marketing Cloud.Direct experience working within highly regulated sectors (Insurance, Finance, or Healthcare).A track record of scaling CRM capabilities or leading large-scale MarTech implementations.Strong background in distribution or advisor-based channel marketing.
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