Digital Marketing Broadcaster

We are on the hunt for a highly motivated individual to join our team as a Digital Marketing Broadcaster to distribute our various marketing messages across multiple platforms and take our email marketing campaigns to the next level. To be successful in this role (and on this team), you must be flexible and able to think on your feet. General responsibilities include: • Daily execution of editorial and marketing emails, SMS sends and push notifications (does not need to write the copy; will facilitate the execution (broadcasting) of the content through various platforms) • Following best practices to assist the data analytics team to track key performance indicators • Cross-collaborate with internal teams to provide recommendations for email campaign optimization • Utilize email list segmentation to properly deliver personalized messaging to appropriate audience (as directed by Inventory Administrator and/or Associate Publisher) • Conduct A/B split tests to optimize email performance and implement tactics to enhance engagement • Analyze campaign results and make data-driven recommendations for improvement (in conjunction with marketing team) • Be hyper responsive to internal teams regarding time-sensitive messages that need to be broadcasted immediately • Proofread emails for clarity, grammar, syntax and spelling; quality assurance checks on all outbound messages • Ensure compliance with email marketing laws and regulations. • We don’t skip sends or forget to schedule them, so if your weekend is not scheduled up by 5 p.m. Eastern on Friday, you will need to stay working longer to ensure everything is done. Week 3: Increased Ownership • Begin handling a portion of daily email and SMS sends independently • Manage sections of the schedule in chronological order • Stay ahead of the send schedule by 2 to 4 hours minimum • Improve speed without sacrificing accuracy