Digital Marketing Campaign Strategist

Our client, a dynamic consumer goods company, is seeking a creative and data-driven Digital Marketing Campaign Strategist to contribute to their brand growth initiatives in Grand Rapids, Michigan, US . This role will be responsible for conceptualizing, developing, and executing innovative digital marketing campaigns across multiple channels, including social media, search engines, email, and display advertising. The ideal candidate will possess a strong understanding of digital marketing principles, audience segmentation, and performance analytics. Key responsibilities include defining campaign objectives, setting key performance indicators (KPIs), and managing campaign budgets effectively. You will collaborate closely with content creators, designers, and performance marketing specialists to ensure cohesive and impactful campaign delivery.