Digital Marketing Campaign Strategist

A dynamic and results-driven marketing agency based in Philadelphia, Pennsylvania , is seeking an experienced Digital Marketing Campaign Strategist. This role is perfect for a creative thinker with a proven track record in developing, executing, and optimizing comprehensive digital marketing campaigns across multiple channels. You will be responsible for driving brand awareness, generating leads, and achieving key marketing objectives for a diverse range of clients in various industries.

As a Campaign Strategist, you will dive deep into client goals, target audiences, and market trends to craft bespoke digital strategies. Your expertise will encompass search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics. You will manage campaign budgets, monitor performance metrics, and deliver insightful reports with actionable recommendations for continuous improvement. Collaboration with internal teams, including content creators, designers, and web developers, will be essential to ensure cohesive and impactful campaign execution.

Key responsibilities will include:
Developing and implementing integrated digital marketing strategies tailored to client objectives. Planning, executing, and managing paid advertising campaigns (Google Ads, social media ads). Overseeing SEO initiatives to improve organic search rankings and traffic. Developing and executing social media marketing strategies and content calendars. Creating and managing email marketing campaigns, including segmentation and automation. Analyzing campaign performance using tools like Google Analytics, SEMrush, and social media insights. Providing regular reports on campaign performance, key metrics, and ROI. Identifying opportunities for optimization and implementing A/B testing to enhance results. Collaborating with creative teams to develop compelling ad copy, visuals, and landing pages. Staying up-to-date with the latest digital marketing trends, tools, and best practices. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of hands-on experience in digital marketing campaign management. Demonstrable expertise in SEO, SEM, social media marketing, email marketing, and marketing analytics is required. Proficiency with Google Analytics, Google Ads, and various social media advertising platforms is essential. Strong analytical, strategic thinking, and project management skills are a must. Excellent written and verbal communication skills are needed to effectively present strategies and results to clients. Join our innovative team in Philadelphia, Pennsylvania and help our clients achieve digital marketing success.