Digital Marketing Campaign Manager

Our client is seeking a highly analytical and creative Digital Marketing Campaign Manager to join their vibrant marketing department in **Kansas City, Missouri, US**. This role is responsible for planning, executing, and optimizing multi-channel digital marketing campaigns that drive customer engagement and achieve business objectives. You will work closely with the marketing team to develop innovative campaign strategies, manage budgets, and analyze performance data to ensure maximum ROI. Key responsibilities include:
Developing and executing comprehensive digital marketing campaign plans, including SEM, social media advertising, email marketing, display advertising, and content promotion. Managing and optimizing paid search (PPC) and paid social media campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn. Conducting keyword research, audience segmentation, and bid management to maximize campaign efficiency and effectiveness. Collaborating with the content team to ensure campaign messaging is aligned with brand voice and resonates with target audiences. Creating and managing email marketing campaigns, including list segmentation, automation workflows, and A/B testing. Monitoring campaign performance using Google Analytics and other analytics tools, providing regular reports with actionable insights and recommendations for improvement. Working with the creative team to develop engaging ad copy, landing pages, and visual assets. Managing campaign budgets, ensuring efficient allocation of resources and adherence to financial targets. Staying current with digital marketing trends, emerging technologies, and platform updates to identify new campaign opportunities. Analyzing campaign data to understand customer behavior and identify opportunities for optimization and growth. Contributing to the overall marketing strategy and providing insights on campaign effectiveness. Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of hands-on experience in managing digital marketing campaigns. Proven expertise in Google Ads, Facebook Ads Manager, and other major digital advertising platforms. Strong understanding of SEO principles and how they integrate with paid campaigns. Proficiency with Google Analytics and experience with data analysis and reporting. Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation tools. Excellent written and verbal communication skills, with a strong ability to craft compelling ad copy. Strong analytical and problem-solving skills, with a keen attention to detail. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience with A/B testing and conversion rate optimization (CRO) is a plus. This role is based in our client's modern office in **Kansas City, Missouri, US**, offering a collaborative and innovative work environment. We provide a competitive salary, comprehensive benefits package, and opportunities for professional development.