Digital Marketing Campaign Manager

We are looking for an innovative and results-driven Digital Marketing Campaign Manager to join our vibrant marketing team in Minneapolis, Minnesota, US . This role is responsible for the strategic planning, execution, and optimization of comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. You will be tasked with developing creative campaign concepts, managing budgets effectively, and ensuring seamless integration across all digital touchpoints. Strong analytical skills are crucial for tracking campaign performance, identifying trends, and making data-driven adjustments to maximize ROI.

Key responsibilities include collaborating with cross-functional teams (creative, product, sales) to align campaign strategies with business objectives, conducting market research to identify target audiences and opportunities, and managing relationships with external agencies and technology partners. You will oversee the creation of compelling marketing collateral and content, ensuring brand consistency and message effectiveness. The role also involves A/B testing various campaign elements, monitoring competitor activities, and reporting on key performance indicators to senior management. A passion for staying ahead of digital marketing trends and experimenting with new platforms and strategies is highly valued. This is an exciting opportunity to make a significant impact on our brand's digital presence and contribute to our continued success.

Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management. In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), and email marketing platforms. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems. Proficiency in Google Analytics and other web analytics tools. Strong analytical and data interpretation skills, with the ability to translate data into actionable insights. Excellent project management and organizational abilities. Outstanding written and verbal communication skills. Creative thinker with a passion for innovation in digital marketing. Experience in managing agency relationships is a plus.