Digital Marketing Campaign Manager

Our client, a dynamic and rapidly growing consumer goods company, is seeking an experienced Digital Marketing Campaign Manager to join their team in Nashville, Tennessee, US . This role is pivotal in developing, executing, and optimizing multi-channel digital marketing campaigns to drive brand awareness, customer engagement, and sales. The ideal candidate is a strategic thinker with a proven track record in managing integrated campaigns across various digital platforms, including social media, search engines, email, and display advertising. You should possess strong analytical skills, a creative mindset, and the ability to work collaboratively with internal teams and external agencies to achieve marketing objectives.

Key Responsibilities: Develop and implement comprehensive digital marketing campaign strategies aligned with business goals and target audience. Manage the end-to-end execution of digital campaigns across channels such as paid social, search engine marketing (SEM), email marketing, display advertising, and influencer marketing. Define campaign objectives, KPIs, and target audiences, ensuring alignment with overall marketing strategy. Create compelling campaign messaging, creative briefs, and content calendars. Collaborate with the creative team and external agencies to develop engaging ad copy, visuals, and landing pages. Monitor campaign performance on a daily basis, analyzing key metrics (e.g., impressions, clicks, conversions, ROI) and providing regular reports. Optimize campaigns in real-time to improve performance and maximize ROI, conducting A/B testing where appropriate. Manage campaign budgets effectively, ensuring optimal allocation of resources. Stay up-to-date with the latest digital marketing trends, tools, and best practices, identifying new opportunities for growth. Work closely with other marketing functions (e.g., content, PR, product marketing) to ensure a cohesive brand message. Provide insights and recommendations for future campaign development based on performance data and market trends. Qualifications: Bachelor's degree in Marketing, Advertising, Communications, or a related field. 3-5 years of experience in digital marketing campaign management, preferably client-side or within an agency. Demonstrated success in planning, executing, and measuring digital marketing campaigns. Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads). Experience with marketing automation platforms and email marketing tools. Strong understanding of SEO, SEM, social media marketing, and content marketing principles. Excellent analytical skills with the ability to interpret data and derive actionable insights. Proficiency in web analytics tools such as Google Analytics. Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills. This is an exciting opportunity to make a significant impact on a well-known brand's digital presence within a collaborative team environment.