Digital Marketing Campaign Manager

Our client, a rapidly growing e-commerce startup in Sacramento, California, US , is seeking a highly strategic and results-driven Digital Marketing Campaign Manager to lead and execute impactful online marketing initiatives. This is a pivotal role where you will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. You will work closely with the marketing team, sales, and product development to ensure campaign alignment with overall business objectives and brand messaging. The ideal candidate possesses a strong analytical mindset, deep expertise in performance marketing, SEO, SEM, social media advertising, email marketing, and content marketing. You will manage campaign budgets, track key performance indicators (KPIs), and provide regular reports on campaign effectiveness, making data-driven recommendations for continuous improvement. This is an exciting opportunity to shape the digital presence of a dynamic company in a thriving market, with the ability to influence strategy and directly impact business success.

Key Responsibilities: Develop and execute comprehensive digital marketing strategies and campaign plans. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc. Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies. Plan and execute email marketing campaigns, including list segmentation, content creation, and performance analysis. Collaborate with content creators to develop engaging marketing materials and website copy. Monitor, analyze, and report on campaign performance, website traffic, and conversion rates using analytics tools (e.g., Google Analytics). Manage digital marketing budgets effectively, ensuring maximum ROI. Identify new opportunities for growth and innovation in the digital marketing landscape. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Work cross-functionally with sales, product, and design teams to ensure cohesive brand messaging and campaign execution.
Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management. In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Mailchimp). Strong analytical skills and the ability to interpret data to drive strategic decisions. Excellent project management and organizational abilities. Outstanding written and verbal communication skills. Experience managing marketing budgets and optimizing for ROI. Creative thinking and a passion for data-driven marketing. Ability to thrive in a fast-paced, startup environment.