Digital Marketing Campaign Leader

To be successful in this role you will need the following: Strong brand management expertise to ensure consistent application of brand standards, protect reputation, and build competitive advantage through recognizable, trusted positioning. The top priority of this role is to set the strategy and process for the Digital Marketing Campaign Management team that enables close collaboration with Marketing Communications teams to drive integrated, multi-channel digital marketing campaigns, analyze performance data, and contribute to Cummins growth and success. The role must establish an organizational structure that successfully designs and implements digital marketing communications strategies that align with Cummins business goals while driving awareness, engagement and conversion. Key Responsibilities: Lead the Digital Marketing Campaign Management TeamBuilds team dynamics that value innovation of ideas and approach and fosters coordination and alignment with stakeholders.Leads the Digital Marketing Campaign Management Team, providing guidance, mentorship, and support to ensure team and individual success.Sets team goals and personal development expectations, gathers stakeholder feedback and engages the team in ongoing performance improvement with a focus on deepening the team's digital marketing skillset.Own and optimize the campaign management processLeads and manages digital marketing initiatives, develops and executes digital marketing strategies, oversees the planning, execution, and optimization of digital marketing campaigns, including web, paid advertising, and email marketing.Oversees the creation of engaging and relevant messaging and content, ensuring it aligns with brand identity, resonates with target audiences, optimizes against target campaign goals, and aligns with stakeholders.Establish marketing campaign frameworks and playbooks to ensure campaigns are scalable, repeatable, and measurableManages critical supplier relationships that facilitate the work globally to deliver the best results at the lowest costs.at the lowest costs.Implement market-leading best practices Stays updated on industry trends, competitor activities, and customer preferences to inform marketing strategies and identify new opportunities.Collaborates with cross-functional teams, including sales, product development, and creative, to ensure alignment and successful execution of marketing initiatives.Serves a key role in influencing the creation and execution of integrated marketing communication plans and assets, working across stakeholders and subject matter experts.Leverage data reporting to optimize performance and measure impactMonitors and analyzes campaign performance metrics, providing insights and recommendations for improvement. Experience: 10 years of experience leading digital or integrated marketing campaigns for a global or complex matrix organization5 years of experience managing and leading hybrid teamsExperience with marketing automation and CRM platforms such as Salesforce Marketing Cloud or equivalent digital marketing experience required Ability to work collaboratively in a team environment.Experience managing agency relationshipsStrategic thinker with the ability to develop and implement successful marketing campaigns across complex business organizations.Strong project management skills and the ability to meet deadlines.Creative thinker with a strong attention to detail.Strong analytical skills and proficiency in using marketing analytics tools (Datorama, PowerBI).B2B experience preferred.Global experience preferred.