Digital Marketing Campaign Manager

Our client is searching for a results-driven Digital Marketing Campaign Manager to spearhead their online marketing initiatives from their office in Grand Rapids, Michigan, US .

This role requires a strategic thinker with a deep understanding of the digital landscape, including SEO, SEM, social media, email marketing, and content marketing. You will be responsible for planning, executing, and optimizing integrated digital campaigns to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate is data-driven, creative, and passionate about leveraging digital channels to achieve business objectives.

Key Responsibilities: Develop and implement comprehensive digital marketing strategies and campaign plans. Manage all paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc. Oversee and optimize SEO efforts to improve organic search rankings and drive relevant traffic. Develop and execute email marketing campaigns, including list segmentation, content creation, and performance analysis. Manage social media presence, including content scheduling, community engagement, and performance tracking. Create compelling marketing copy and content for various digital channels. Monitor campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports on KPIs. Conduct A/B testing and other optimization techniques to improve campaign effectiveness and ROI. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with internal teams (e.g., sales, product development, creative) to ensure cohesive messaging and brand consistency. Manage the digital marketing budget effectively, ensuring optimal allocation of resources. Identify new opportunities for digital growth and innovation. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 3-5 years of proven experience in digital marketing campaign management. Strong expertise in SEO, SEM, social media marketing, and email marketing. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems. Excellent analytical skills with the ability to interpret data and generate actionable insights. Experience with Google Analytics and other web analytics tools. Strong copywriting and content creation skills. Excellent project management and organizational abilities. Ability to work collaboratively in a fast-paced office environment. Join a growing company and make a tangible impact on our digital presence and business success.