Digital Marketing Campaign Manager

Our client, a rapidly growing consumer brand, is looking for a highly creative and results-oriented Digital Marketing Campaign Manager to spearhead their online marketing initiatives. This is an in-office position, fostering a collaborative and energetic team environment. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Your role will involve managing the end-to-end campaign process, from strategic planning and budget allocation to content creation, audience segmentation, and performance analysis. Key responsibilities include designing and implementing paid search (PPC), social media advertising, display advertising, and email marketing strategies. You will conduct keyword research, A/B testing, and conversion rate optimization (CRO) to maximize campaign effectiveness and ROI. This role requires staying abreast of the latest digital marketing trends, tools, and best practices to ensure our client remains competitive. You will work closely with content creators, graphic designers, and web developers to ensure cohesive campaign messaging and execution. Performance tracking, reporting, and deriving actionable insights from campaign data using analytics platforms (e.g., Google Analytics, Adobe Analytics) are crucial. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a proven track record of successfully managing digital marketing campaigns for at least 5 years. Demonstrable experience with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads) and marketing automation tools is essential. Strong analytical skills, a data-driven approach, and excellent project management abilities are required. Exceptional creativity, communication, and collaboration skills are vital for success in this role. If you are a passionate marketer eager to make a significant impact, we encourage you to apply. This role is based in our office in **Boise, Idaho, US**.