Digital Marketing Campaign Coordinator

About the Role

Rogers Sporting Goods is seeking a Digital Marketing Campaign Coordinator to lead and coordinate multi-channel marketing campaigns across digital platforms. This role is responsible for ensuring all campaigns are aligned across paid media, email, SMS, and on-site creative to drive performance and deliver a consistent brand experience.

You will work cross-functionally with our internal team and graphic designers to execute campaigns from concept through launch. This is an on-site role and is not eligible for remote or hybrid. Our business office is located in the North Kansas City MO area near the airport and Tiffany Springs.

Key Responsibilities

Plan, manage, and execute integrated marketing campaigns across:Google Ads (Search, Shopping, YouTube)Meta Ads (Facebook & Instagram)TikTok AdsEmail marketing (Klaviyo)SMS marketing (Attentive)Coordinate campaign messaging and timing across all channelsEnsure website banners and on-site creative align with active campaignsWork closely with graphic designers to deliver assets on time and on brandDevelop and manage campaign calendars and timelinesMonitor performance and optimize campaigns for ROAS, conversion, and engagementCollaborate with e-commerce and merchandising teams on promotions and product focusMaintain consistency in brand voice, visuals, and offer structureQualifications

3+ years experience in digital marketing or campaign managementHands-on experience with:Google AdsMeta Business SuiteTikTok AdsKlaviyo (email flows & campaigns)Attentive (SMS marketing)Strong understanding of e-commerce marketing funnelsExperience coordinating with design/creative teamsHighly organized with the ability to manage multiple campaigns simultaneouslyData-driven mindset with ability to interpret performance metricsStrong communication and project management skillsPreferred Experience

Experience in outdoor, hunting, or sporting goods industryFamiliarity with Shopify, BigCommerce, or similar platformsBasic understanding of creative direction and ad design best practicesWhat You’ll Do Well

Keep campaigns organized, aligned, and on scheduleEnsure all channels are working together—not independentlyBridge the gap between marketing strategy and creative execution