Digital Marketing ( {{city}})

to oversee marketing, content creation, branding, communications, events, and sales support for the company’s rapidly growing gaming and media divisions The digital marketing specialist will inform strategy for content creation and SEO, and be responsible for the performance of organic and paid tactics. Primary responsibilities will include: Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact Paid and organic search – work with and assist in managing vendor partners and internal resources Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement Campaign content creation and execution – thinking and doing Data-Driven Reporting – what good are results without sharing them clearly and concisely? Lead and demand generation – bring in verifiable new leads ABM – create, tune, and deploy successful programs Social media – help ensure that it’s more than just for show Globalize - oversee localization of campaigns and programs for other regions, countries, and markets Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI Requirements: 2-4 years previous experience in a digital marketing role with strong preference for candidates experienced in a B2B or agency environment Must be able to demonstrate quantifiable success in previous digital marketing efforts Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate Ability to manage multiple concurrent strategies across different verticals and channels High-level communication (written and verbal) skills in English Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines Travel – 10% Work experience • Digital specialist