Digital Marketing Communications Coordinator

Under general supervision, coordinate the development and implementation of digital marketing strategies that support HMFA's growth initiatives; coordinate all activities related to the development and enhancement of HMFA's websites, including, but not limited to, njhousing.gov, njhrc.gov, and other program-specific websites; coordinate the Agency's B2B (Business to Business) and B2C (Business to Consumer) email and social media marketing campaigns through message composition, list/channel management, and subsequent analytics reporting; adapt program language and collateral into a format appropriate for use on the web; maintain the Agency's digital photography archive, including image acquisition, color correction, keywording and other associated duties; support Marketing and Communications by proactively researching digital marketing and training solutions; act as liaison between HMFA and the State of New Jersey's Office of Information Technology (NJ OIT). Analyze the effectiveness of digital campaigns and online content using marketing analytics tools, report results and make recommendations for improvement. Four (4) year college degree; five (5) years of related experience in digital communications/marketing, graphic and publication design, web design, writing; or any equivalent combination of education and experience which meets the required knowledge, skills and abilities. - Knowledge of digital photography. Certificates & Licenses Required: A vaild driver's license in the state in which the person resides is required only if the operation of a vechicle, rather than employee mobility, is necessary to perform the ssential duties of the position.