Feb. 21, 2025

Digital Marketing Communications Coordinator(B2C&B2B

ScentAir Charlotte, North Carolina

This role involves segmenting customer lists, analyzing campaign performance, and optimizing workflows and creative content to maximize customer engagement and retention for both ScentAir’s consumer and commercial business. • Optimize email, SMS, and push notification campaign strategies to drive customer retention and sales, including lifecycle messaging, personalized triggers, and daily campaigns. • Leverage customer data from Dotdigital to create data-driven campaigns, understanding customer behavior and using it to drive personalization. • 2+ years of email, retention, and/or performance marketing experience, preferably with eCommerce or Lead Generation focus. • Strong project management skills in managing deadlines, calendars, and data needs • Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once • Strong written and verbal communication skills • Team player with the ability to build relationships to achieve team goals • Willing to learn multiple platforms • Lead Gen/Form creation experience • Survey & Quiz creation experience

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