Digital Marketing Consultant

TorchLight seeks an experienced Digital Marketing Consultant (Long-term contract) to help evaluate, optimize, and execute the marketing efforts of our hospitality client based in Baltimore, MD. Location: Hybrid with 4 days per week onsite (Baltimore, MD) Employment: Responsibilities • Assess current digital marketing strategy and execution across paid media, social, and email; provide actionable recommendations for improvement • Develop frameworks and processes to analyze paid social/media spend, performance, and results—enabling comparisons across venues and business units • Review demand generation efforts across multiple offerings; recommend and execute optimizations to strengthen results • Evaluate reporting processes and campaign performance; recommend and implement ROI-driven strategies • Partner with senior leadership and cross-functional teams to align recommendations with broader business goals • Establish the foundation to launch a customer loyalty program, including identifying key requirements, technology considerations, and engagement strategies • Take a hands-on approach in campaign execution, not only advising but also implementing key initiatives as needed

Create an account to see the full posting, access our search engine, and more.