Digital Marketing Consultant

This role works across the enterprise to define “paid” programs and opportunities that support key priorities and editorial strategy. • Lead the monitoring, measurement and reporting of key engagement efforts, making recommendations for continuous learnings and optimization as needed • Build and manage partnerships with internal groups to deepen engagement with internal audiences and ensure alignment with brand and content strategy • Stay abreast of the latest interactive marketing trends and best practices • Work closely with University’s Health Marketing as well as Brand Strategy initiated research to keep finger on the pulse of University amongst key demographics • Be trusted sounding board who actively contributes to Enterprise Marketing, Brand Strategy and Office of Communications discussions and working sessions • Mentor the Social Media Manager (SMM) • With SMM, define the strategy, roadmap and success metrics for University’s flagship Facebook, Twitter, Instagram, LinkedIn, TikTok, and other accounts that align to the department’s goals and priorities. Advanced analytical and research skills. Advanced knowledge of the campus and / or medical center, including its achievements, mission, goals, vision, objectives and infrastructure.. Education: Bachelor’s degree in communications or marketing-related area and / or equivalent experience / training.