The Digital Marketing Manager will collaborate closely with product marketing, creative services, sales, and external partners to bring programs to life within Salesforce Marketing Cloud Account Engagement (formerly Pardot) and across various paid, owned and earned channels. Support additional digital tactics such as retargeting, display advertising, landing page optimization, and SEO best practices to optimize for AI-driven search. Strong understanding of email marketing best practices, paid media strategies, and digital analytics. Strong analytical skills and familiarity with tools such as Google Analytics, Salesforce, Familiarity with HTML/CSS for email troubleshooting or landing page optimization preferred.
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