Digital Marketing Consultant

TorchLight seeks an experienced Digital Marketing Consultant (Long-term contract) to help evaluate, optimize, and execute the marketing efforts of our hospitality client based in Baltimore, MD. This senior-level role will focus on assessing current strategies, analyzing paid media performance, and recommending improvements across digital channels to build a strong foundation for growth—including laying the groundwork for a future customer loyalty program. Key Responsibilities Establish the foundation to launch a customer loyalty program, including identifying key requirements, technology considerations, and engagement strategies. Proven experience building or optimizing paid media reporting/analysis processes across multiple brands, venues, or business units.