Digital Marketing Consultant

Position Overview

TorchLight seeks an experienced Digital Marketing Consultant (Long-term contract) to help evaluate, optimize, and execute the marketing efforts of our hospitality client based in Baltimore, MD. This senior-level role will focus on assessing current strategies, analyzing paid media performance, and recommending improvements across digital channels to build a strong foundation for growth—including laying the groundwork for a future customer loyalty program.

Key Responsibilities

Assess current digital marketing strategy and execution across paid media, social, and email; provide actionable recommendations for improvement.
Develop frameworks and processes to analyze paid social/media spend, performance, and results—enabling comparisons across venues and business units.
Review demand generation efforts across multiple offerings; recommend and execute optimizations to strengthen results.
Evaluate reporting processes and campaign performance; recommend and implement ROI-driven strategies.
Partner with senior leadership and cross-functional teams to align recommendations with broader business goals.
Establish the foundation to launch a customer loyalty program, including identifying key requirements, technology considerations, and engagement strategies.
Take a hands-on approach in campaign execution, not only advising but also implementing key initiatives as needed.

Required Qualifications

8+ years in digital marketing experience, with at least 3 years in hospitality, entertainment, events, or food & beverage.
Proven experience building or optimizing paid media reporting/analysis processes across multiple brands, venues, or business units.
Strong analytical skills with the ability to translate performance data into actionable insights.
Track record of developing and executing campaigns across paid media, social, and email.
Excellent communication and presentation skills; ability to advise senior stakeholders and influence decision-making.
Familiarity with managing a multi-site/distributed business environment across regions.

Preferred Qualifications

Experience managing multiple brands or working in fast-paced, entrepreneurial, or agency environments.
Bonus: Experience with loyalty program strategy, CRM, and customer journey mapping.

Benefits & Perks

Hybrid work environment: 4 days per week onsite in Baltimore, MD.
Long-term contract and Full-time (40 hours per week).
Benefits: Suite of benefits available.