Digital Marketing Consultant

Location: Charlotte,

NC Job Type: Full-Time,

On-Site

About Us: Fantrax is one of the most customizable fantasy sports platforms in the industry, offering fantasy leagues across NFL, MLB, NBA, NHL, college sports, soccer, and more.We’re passionate about delivering an engaging, community-driven fantasy sports experience, and we’re looking to grow our marketing capabilities and expand our user base.Role OverviewWe’re looking for a Digital Marketing Specialist to join our growing team in Charlotte, NC.This is a marketing-first role focused on helping Fantrax grow through paid digital advertising, user acquisition, social media, SEO, content, and other digital marketing initiatives.The ideal candidate has hands-on digital marketing experience and is also a passionate fantasy sports player who understands our users and the communities we serve.Fantrax operates with a lean, collaborative team, so this role will also have opportunities to contribute outside of marketing, including assisting with customer support when needed, testing new products and features, and providing feedback on the Fantrax user experience.ResponsibilitiesDevelop, launch, manage, and optimize paid digital advertising campaigns designed to drive new-user acquisition.

Manage campaigns across platforms including Google Search/Google Ads, Facebook and Instagram, Reddit, X (Twitter), Spotify, and other relevant digital channels.

Identify advertising opportunities across fantasy sports apps, websites, podcasts, newsletters, and sports media platforms.

Research new advertising channels and audience segments where Fantrax can effectively reach fantasy sports players.

Conduct keyword research and manage paid search campaigns.

Develop and test ad copy, creative concepts, audiences, offers, and landing pages.

Assist with Fantrax's social media presence and digital content strategy.

Support SEO, email marketing, content marketing, and user-retention initiatives.

Develop marketing campaigns around drafts, season launches, playoffs, major sporting events, and new Fantrax products and features.

Track campaign performance, including user acquisition, CAC, ROAS, conversion rates, CPC, CTR, and other key marketing metrics.

Conduct A/B testing and use campaign data to continually improve performance.

Monitor fantasy sports industry trends and competitor marketing activity.

Work directly with Fantrax leadership to identify and test new growth opportunities.

Assist the customer support team during high-volume periods or as needed.

Test new Fantrax features, apps, and functionality and provide feedback from both a marketing and fantasy-player perspective.

Identify usability issues, customer pain points, and opportunities to improve the overall Fantrax experience.

Contribute to other marketing, product, and operational initiatives as needed.

QualificationsBachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

Minimum 3 years of full-time professional digital marketing experience.

Hands-on experience creating and managing paid digital advertising campaigns.

Experience with Google Ads and paid social advertising.

Experience managing advertising budgets and analyzing campaign performance.

Working knowledge of digital analytics, conversion tracking, audience targeting, and attribution.

Strong analytical skills and ability to make data-driven marketing decisions.

Excellent written and verbal communication skills.

Strong organizational skills and ability to manage multiple projects and priorities.

Ability to work independently and contribute effectively within a small, collaborative team.

Ability to work full-time on-site in Charlotte, NC.

Strong knowledge of and genuine passion for fantasy sports.

Nice-to-HavesExperience with Google Ads, Meta Ads Manager, Reddit Ads, X Ads, or Spotify Advertising.

Google Analytics / GA4 experience.

SEO and keyword research experience.

A/B testing and landing-page optimization experience.

Email marketing experience.

Mobile app or subscription-platform user acquisition experience.

Previous experience working in sports, gaming, fantasy sports, or sports media.

Experience as a fantasy league commissioner.

Familiarity with multiple fantasy sports, including football, baseball, hockey, basketball, soccer, and college sports.

Experience testing web or mobile applications and providing structured product feedback.

Competitive salary based on experience.How to ApplyPlease submit your resume and a short cover letter explaining your digital marketing experience and your background with fantasy sports.We'd also like to know:Which fantasy sports do you currently play?

How many fantasy leagues are you currently participating in?

Have you ever served as a league commissioner?

Which paid advertising platforms have you personally managed?

What is an example of a digital campaign you managed, and how did you measure whether it was successful?