Digital Marketing & Content Coordinator

The Digital Marketing Content Coordinator plays a critical role in executing and managing the day-to-day social media presence of the CEO’s personal brand while also supporting the broader Empify marketing strategy. This role also supports content management, email coordination, posting as the CEO inside the WB App, and implementing strategies developed by the Social Media and Marketing Managers to ensure campaigns and revenue initiatives are executed effectively. The Digital Marketing & Content Coordinator is responsible for the daily execution, organization, and distribution of content across all major platforms, ensuring consistent publishing, timely engagement, and seamless implementation of approved strategies. Assist with reporting on audience growth across channels and monitor free class leads and overall campaign performance. Desired Skills & Professional Background • 3–5+ years of hands-on experience in social media execution, digital marketing, or performance-driven content management • Proven track record of growing Instagram and TikTok accounts with measurable impact tied to lead generation, free trials, memberships, or paid offers - not just engagement • Experience supporting revenue-focused campaigns such as launches, webinars, subscriptions, or digital programs • Strong understanding of platform backend tools, analytics dashboards, caption SEO, and how organic content supports conversion • Experience using automation tools such as ManyChat, GHL, or similar systems to support DM funnels and lead capture • Highly organized with experience managing content calendars, digital asset systems, and coordinating with editors or creative contractors • Ability to post in a defined brand voice, including posting as the CEO inside social platforms and the WB App • Comfortable working in a fast-paced, high-expectation environment with shifting priorities and direct feedback • Strong analytical mindset with the ability to track performance metrics and connect content execution to revenue outcomes • Proficient in Google Workspace, content scheduling tools, CRM systems, and reporting dashboards