Digital Marketing & Content Manager

Plan and manage a consistent social media content calendar Film physicians, staff, patient testimonials, educational videos, and other practice content Set up and operate cameras, microphones, lighting, and basic production equipment Edit short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and other platforms Add captions, graphics, titles, thumbnails, and other finishing elements Turn longer recordings into multiple pieces of short-form content Write social media captions and patient-friendly educational content Publish and manage content across Instagram, Facebook, TikTok, YouTube, and LinkedIn Monitor performance and identify which topics and formats generate the strongest response Help coordinate content for new locations and markets as the practice expands Work with outside SEO, website, advertising, and media partners Help track patient inquiries, leads, consultations, and other marketing results Maintain organized photo and video libraries Coordinate with outside editors or production teams for higher-end projects when needed Start and coordinate an influencer marketing program Experience creating digital or social media content Strong video filming and editing skills Ability to independently produce professional-quality short-form video Experience with Instagram, TikTok, Facebook, YouTube, and/or LinkedIn Experience with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or similar software Strong writing and communication skills Good visual judgment and storytelling ability Highly organized and able to manage multiple projects Comfortable working directly with physicians and leadership Able to take a project from idea to filming, editing, publishing, and performance review Healthcare experience is helpful, but it is not required for a strong content creator who is willing to learn. We want to understand whether our content is creating awareness, generating qualified patient inquiries, and helping grow the practice. Work Setting: Primarily in person due to regular filming requirements, with some flexibility for editing and administrative work.