Digital Marketing & Content Manager

Digital Marketing & Content Manager

R&R Truck Centers

R&R Truck Centers is seeking a creative, hands-on Digital Marketing & Content Manager to lead and grow our digital presence.

This is not a position where you'll spend your entire day behind a desk managing reports. We're looking for someone who enjoys getting out into the field, photographing trucks, shooting and editing video, flying a drone, creating engaging social media content, and then using that content to market our company across multiple digital platforms.

A key part of this position will be regularly traveling between our three R&R Truck Centers locations to photograph and video new and used truck inventory, dealership activities, and other content opportunities.

If you're equally comfortable holding a camera, editing a video, creating a social media post, and analyzing the performance of a digital campaign, we want to hear from you.

What You'll Do

You'll take an active role in telling the R&R Truck Centers story and showcasing our trucks, dealerships, employees, customers, products, and services.

Responsibilities include:

Regularly travel to all three R&R Truck Centers locations to create fresh marketing content
Professionally photograph new and used truck inventory as it becomes available
Produce walk-around, feature, promotional, and inventory videos of commercial trucks
Capture aerial photography and video using a drone
Photograph and video dealership operations, employees, customers, deliveries, special events, and other opportunities for original content
Edit photography and video into professional, ready-to-publish marketing content
Create and manage content for Facebook, Instagram, TikTok, YouTube, LinkedIn, and X
Develop YouTube content including full-length videos, Shorts, thumbnails, titles, and descriptions
Build and maintain a consistent social media and content calendar across all three locations
Develop and manage paid digital advertising campaigns, including Google Ads and social media advertising
Manage and improve company website content through WordPress
Keep online truck inventory visually current with quality photography and video
Improve organic search visibility through SEO, keyword research, and content development
Monitor website traffic and campaign performance using Google Analytics and other reporting tools
Develop email marketing campaigns for customers and prospects
Create graphics, advertisements, promotional materials, and other digital assets
Repurpose photography and video across multiple channels to maximize the value of each piece of content
Monitor social media engagement, comments, and online reviews
Identify new opportunities to increase website traffic, leads, brand awareness, and customer engagement
Track results and provide management with clear reporting on what's working and where improvements can be made

Photography & Video Are a Major Part of This Position

We're looking for someone who genuinely enjoys creating visual content.

The person in this role should be comfortable regularly visiting our dealerships, walking the truck inventory, identifying vehicles and stories worth featuring, and creating professional content without needing to be directed on every individual project.

One day you might be photographing a newly arrived truck for our website. The next you could be filming a truck walk-around for YouTube, creating a short-form video for Instagram or TikTok, capturing drone footage of one of our dealerships, or photographing a customer taking delivery of a new truck.

We want someone who sees content opportunities and takes the initiative to create them.

What We're Looking For

The ideal candidate will have experience with several of the following:

Professional or commercial photography
Videography and video editing
Drone photography and videography
Social media content creation
YouTube content creation
Facebook and Instagram marketing
Digital marketing
Google Ads
SEO and keyword research
Google Analytics
WordPress
Email marketing
Adobe Photoshop, Premiere Pro, Lightroom, or similar creative software
Graphic design
Copywriting and content development

Experience marketing commercial trucks, automobiles, heavy equipment, construction equipment, agriculture, manufacturing, or other B2B products would be a plus, but is not required.

The Person We're Looking For:

Technical skills are important, but we're also looking for someone who:

Is creative and constantly looking for new content opportunities
Enjoys photography and video production
Is comfortable traveling regularly between our three dealership locations
Is comfortable working independently and taking ownership of projects
Can walk through a truck lot and recognize a great photo, video, or social media opportunity
Understands how content should differ between TikTok, Instagram, Facebook, LinkedIn, and YouTube
Is organized and capable of managing content needs across multiple locations
Is comfortable working with salespeople, technicians, customers, and management
Can manage multiple projects and deadlines simultaneously
Understands that great marketing should ultimately generate awareness, leads, customers, and sales
Is willing to learn the commercial truck industry and become knowledgeable about the products we sell and support

A valid driver's license and the ability to regularly travel between company locations are required.

About R&R Truck Centers

R&R Truck Centers was established in 1965 and has served the commercial trucking industry for more than 60 years.

With three locations serving northeastern Ohio and western Pennsylvania, our dealerships provide commercial truck sales, parts, and service while representing leading truck brands.

We're an established company with a long history, but we're looking for someone who can help us continue modernizing how we market our dealerships, inventory, products, services, and people.

Why Join R&R Truck Centers?

This position offers the opportunity to have a real impact on the company's marketing direction.

Rather than working on one small piece of a large marketing department, you'll have the opportunity to travel throughout our organization, create original content, develop campaigns, experiment with new ideas, measure results, and see your work directly influence our company's growth.

If you're a creative marketer who enjoys photography, videography, trucks, social media, and digital marketing—and you want a position where you're encouraged to get out and create—we'd like to hear from you.

Job Type: Full-time
Work Location: In person with regular travel between all three R&R Truck Centers locations

Pay: Up to $50,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance

Work Location: In person