Digital Marketing & Content Creation Manager

Digital Marketing & Content Creation Manager

Location: Stockton, CA
Job Type: Full-Time | On-Site
Travel: Required to multiple dental office locations
Industry: Dental / Healthcare

About Us

We are a growing, multi-location dental organization seeking a highly motivated, creative, and results-driven Digital Marketing & Content Creation Manager to oversee our digital presence, advertising campaigns, website management, and content production.

We are looking for a hands-on marketing professional who can develop creative strategies, produce engaging content, and drive measurable results through digital marketing.

This is a full-time, in-office position based in Stockton, California, with regular travel to our dental practice locations.

Key Responsibilities

Social Media Management & Content Creation

Manage company social media accounts, including Instagram, Facebook, TikTok, and YouTube.Create high-quality, engaging content, including Reels, Stories, short-form videos, and promotional posts.Visit dental offices regularly to capture patient testimonials, smile transformations, staff interviews, and behind-the-scenes content.Film, edit, and produce professional videos highlighting patient experiences and dental services.Develop and maintain a consistent social media content calendar.Create live social media content and document office events, promotions, and special activities.Ensure all patient content has appropriate written authorization and complies with HIPAA and company privacy policies.Google Ads & Digital Advertising

Create, manage, and optimize Google Ads campaigns, including Search and other relevant campaign types.Develop targeted advertising campaigns for dental implants, All-on-4, Invisalign, and general dentistry.Manage advertising budgets and continuously improve campaign performance.Monitor cost per lead, conversion rates, and return on advertising investment.Manage Meta advertising campaigns across Facebook and Instagram.Track leads and coordinate with operations to evaluate appointment bookings and patient conversions.Website Management & SEO

Manage and update multiple dental practice websites.Maintain accurate office information, provider profiles, services, promotions, and landing pages.Optimize websites for search engines (SEO) and local search visibility.Manage Google Business Profiles across multiple locations.Coordinate website improvements, troubleshooting, and technical updates.Monitor website traffic, conversions, and overall performance.Ensure consistent branding across all websites and marketing platforms.Marketing Strategy & Brand Development

Develop and execute marketing strategies to increase brand awareness and new patient acquisition.Design digital marketing materials, promotional graphics, and advertising content.Collaborate with doctors, office managers, and leadership to identify marketing opportunities.Maintain consistent, professional branding across all dental locations.Stay current with digital marketing trends, social media platforms, and advertising strategies.Provide regular performance reports with measurable results and recommendations.Qualifications

Minimum 2 years of experience in digital marketing, social media management, or content creation.Demonstrated experience creating and managing Google Ads campaigns.Experience managing business websites, preferably WordPress or similar platforms.Strong video production, photography, and editing skills.Proficiency with tools such as Canva, CapCut, Adobe Creative Suite, or similar software.Knowledge of SEO, Google Analytics, Google Business Profile, and Meta Ads Manager.Strong communication, organizational, and project management skills.Comfortable interacting with patients, doctors, and staff to create engaging content.Ability to work independently, take initiative, and manage multiple projects.Reliable transportation and willingness to travel between dental office locations.Dental or healthcare marketing experience is strongly preferred.Bilingual English/Spanish is a plus.What We're Looking For

We want someone who is creative, proactive, organized, and results-oriented.

The ideal candidate is comfortable both behind the camera creating engaging content and behind the computer managing websites, advertising campaigns, and marketing analytics.

We are seeking someone who can take ownership of our digital marketing efforts, bring fresh ideas to the organization, and help drive measurable growth across our dental practices.

How to Apply

Please submit:

Your current resume.A portfolio showcasing social media content, videos, or marketing campaigns you have created.Examples of Google Ads campaigns you have managed, including performance results when available.Examples of websites or social media accounts you have managed.Applicants without relevant work samples may not be considered.

Work Location: In person, Stockton, CA, with travel to other company locations.

Pay: $30.00 - $40.00 per hour

Expected hours: 40.0 per week

Benefits:

Health insurancePaid time offVision insuranceWork Location: In person