Digital Marketing & Content Manager

About the Position

Casco Bay Electric, Casco Bay Generators & Heat Pumps, and Maine Electrical Institute are seeking a creative, organized, and results-driven Digital Marketing & Content Manager to oversee marketing initiatives across our three interconnected businesses.

The ideal candidate combines strong digital marketing expertise with photography, videography, graphic design, and organizational skills. We are looking for someone who can develop effective SEO and advertising strategies, create engaging visual content, and maintain structured marketing calendars to ensure consistent communication and brand visibility.

This is a hands-on position involving both strategic planning and content production, including regular visits to job sites, company offices, and training facilities throughout Southern Maine.

Key Responsibilities:

Marketing Strategy & Content Calendars

Develop, manage, and execute weekly and monthly marketing calendars for all three businesses.
Plan and schedule social media posts, email marketing campaigns, website updates, digital advertisements, and promotional initiatives.
Establish consistent posting schedules for social media.
Coordinate seasonal marketing campaigns.
Plan photography and videography sessions around upcoming projects, company activities, and school programs.
Collaborate with company leadership to identify marketing priorities, upcoming promotions, and content opportunities.
Monitor campaign performance and adjust content calendars and marketing strategies accordingly.

Digital Marketing & SEO

Develop and manage digital marketing strategies across all three businesses.
Maintain and optimize company websites for SEO, local search, and AI-powered search visibility.
Create, manage, and optimize Google Ads and Facebook advertising campaigns.
Conduct keyword research and develop SEO-focused website content, service pages, and educational articles.
Monitor website traffic, search rankings, advertising performance, and lead generation.
Develop landing pages and marketing campaigns that drive customer inquiries and student enrollment.

Photography, Videography & Content Creation

Capture high-quality photography and video at job sites, offices, and training facilities.
Photograph and film electrical projects, generator and HVAC installations, employees, instructors, and students.
Edit professional photos, promotional videos, and short-form social media content.
Utilize Adobe Creative Cloud, particularly Photoshop, Lightroom, Premiere Pro, and Illustrator, to produce professional marketing materials.
Create engaging Facebook posts, promotional videos, advertisements, and occasional Instagram content.
Design graphics, brochures, advertisements, and other branded marketing materials.
Organize and maintain a library of company photography, videos, and creative assets.

Email Marketing & Lead Generation

Develop and maintain weekly and monthly email marketing calendars for prospective customers, existing customers, and prospective students.
Create, schedule, and manage targeted email campaigns promoting services, seasonal offerings, company updates, and upcoming educational programs.
Develop automated email follow-up sequences for website inquiries, advertising leads, and prospective student enrollment.
Maintain organized contact lists and coordinate lead follow-up with company personnel.
Monitor email engagement, conversion rates, and campaign effectiveness.
Identify opportunities to improve customer retention, lead nurturing, and overall communication.

Advertising, Communications & Business Development

Develop targeted advertising campaigns promoting electrical services, generator installations, HVAC services, and emergency service offerings.
Create student recruitment campaigns highlighting hands-on training, skilled-trades career opportunities, and tuition reimbursement options.
Manage Facebook advertising campaigns to increase awareness and generate student inquiries for Maine Electrical Institute.
Assist with company proposals, qualification packages, project profiles, and presentations.
Coordinate with company leadership to maintain consistent branding and messaging.
Track marketing performance and provide regular updates and recommendations.

Required Qualifications

3+ years of professional marketing experience preferred, with demonstrated experience in digital marketing and content creation.
Demonstrated photography and videography skills, including shooting, editing, and producing professional-quality content.
Experience creating and editing short-form video content for social media platforms.
Experience developing and managing structured content calendars, marketing schedules, and multi-channel campaigns.
Strong understanding of SEO, keyword research, local SEO, and website optimization.
Experience managing Google Ads and Facebook advertising campaigns.
Familiarity with Google Analytics, Google Search Console, and website content management systems.
Experience managing Facebook business pages, scheduling content, and developing engaging social media campaigns.
Experience with email marketing platforms and automated marketing communications.
Strong graphic design, writing, and communication skills.
Excellent organizational skills and ability to manage multiple brands, projects, and deadlines simultaneously.
Ability to work independently, take initiative, and manage projects from planning through execution.
Valid driver's license and willingness to travel to job sites and regional offices throughout Southern Maine.

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
Marketing experience in construction, electrical contracting, HVAC, home services, or related industries.
Proficiency in Adobe Creative Cloud, particularly Photoshop, Lightroom, Premiere Pro, and Illustrator.
Experience with drone photography and videography.
Experience with CRM systems, lead management, and marketing automation.
Knowledge of AI-assisted marketing tools and emerging search optimization strategies.

What We're Looking For

We are seeking a well-rounded marketing professional who is both creative and highly organized.

The ideal candidate enjoys being behind the camera and capturing content as much as developing digital marketing strategies. They should be comfortable visiting active job sites, capturing compelling content, editing professional-quality photos and videos, and organizing that content into consistent, effective marketing campaigns.

Strong planning and time management skills are essential. We are looking for someone who can independently develop weekly and monthly marketing schedules, anticipate upcoming content needs, manage multiple campaigns, and ensure marketing initiatives are executed consistently across all three businesses.

Why Join Our Team?

This is an opportunity to take ownership of marketing initiatives across three established Maine businesses in the electrical, generator, HVAC, and skilled-trades education industries.

You'll have the creative freedom to develop original content, implement new marketing strategies, and make a measurable impact on business growth.

How to Apply

Please submit your résumé along with a portfolio showcasing previous marketing, photography, videography, graphic design, and/or digital advertising work.

A portfolio is required for consideration. We are particularly interested in seeing examples of edited video content, Adobe Creative Cloud projects, and successful digital marketing campaigns.

Pay: From $35.00 per hour

Expected hours: 40.0 per week

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off
Retirement plan
Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Marketing: 3 years (Preferred)

Ability to Commute:

Portland, ME 04103 (Preferred)

Work Location: In person