• Engagement should be designed to spark conversations that naturally point to our Connected Services as the solution. Build out tools like newsletters and digital touchpoints (e.g. emails, social media posts) to maintain engagement and momentum throughout the sales cycle. • Product Marketing Support Deliverables • Develop and execute digital marketing campaigns to build brand awareness and generate leads • Create and maintain the Connected Services marketing roadmap defining messaging strategy and marketing tactics • Create and maintain marketing collateral to promote Connected Services solutions • Partner with sales team to plan and execute customer facing events (such as tradeshows and customer showcases) • Partner with product management team to create product collateral and content for both internal and external audiences Qualifications • Bachelor's degree in Digital Marketing or a related field • Minimum 5+ years in a marketing role supporting technology products, experience marketing to fleet customers a huge plus • Preferred location is Milwaukee, but willing to hire remote for right candidate • Need someone who has created the content not just manage an agency • Resourceful, self-starter • Attention to detail • Curiosity • Strong writing skills • Strong organization and planning skills • Experience with graphic design and using tools to create digital content • Ability to thrive in ambiguous, dynamic environment • Excellent communication and interpersonal skills
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