Digital Marketing Coordinator Job at Copic Companies in Denver

BASIC PURPOSE OF THIS JOB: Manage website and intranet content including oversight of website content management system (CMS), page/site updates, content schedule, and image and document libraries Execute tasks related to search engine optimization (SEO) strategy to improve site experience, traffic, and visibility Manage key aspects of email marketing initiatives (e.g., writing and proofing copy, managing contact lists, creating/editing email templates, scheduling, etc.) ); analyze results and develop dashboard reports Provide support in content development and distribution Manage department publications, distribution of materials, invoices, online libraries, digital assets, and archives of materials Serve as department liaison for Salesforce and customer relationship management (CRM) tools General administrative and marketing support for other special projects REQUIRED QUALIFICATIONS AND SKILLS: 3-5 years of experience in a digital marketing role Experience in website content development/management Solid understanding of digital marketing strategy and trends Excellent communication skills – writing and editing Attention to detail in reviewing and proofing content to ensure communications are accurate, grammatically correct, and error-free Experience in storytelling using digital tools and visual elements Strong planning and organizational skills; ability to manage multiple projects and tasks while meeting deadlines and budget requirements DESIRED QUALIFICATIONS AND SKILLS: BS or BA in marketing, communications, or related field preferred Proficient knowledge of social media platforms (including Facebook and LinkedIn), WordPress, Google Analytics, and Google Search Console Proficient in Microsoft Office programs, including Word, Excel, and PowerPoint Working knowledge of Adobe Creative Cloud, including InDesign and Adobe Express Displays initiative in personal and professional development Creatively problem-solve and work in a fast-paced, ever-changing environment Proactively provide input and ideas to improve overall digital marketing strategy WORKING CONDITIONS: Typical business office environment Some travel may be required; up to 10% possible ESSENTIAL FUNCTION 1: Manage website content and SEO strategy Percent of time: 30% Dedicated monitoring and management of company website and intranet with a focus on content updates, page creation/adjustments, coordination with various departments, monitoring website performance and maintenance, and optimizing on-site search. Stay current with best practices, strategies, industry standards, and regulations. ESSENTIAL FUNCTION 4: Manage department materials and administrative duties Percent of time: 15% Provide proofing and writing assistance to other areas of organization for special projects. About Copic Copic’s mission is to improve medicine in the communities we serve.