April 2, 2025

Digital Marketing Coordinator

Fidelity Bank Scranton, Pennsylvania

Fidelity Bank is seeking a Digital Marketing Coordinator to execute and optimize digital strategies that drive engagement, enhance digital product sales, and support business goals. Key Responsibilities: • Digital Strategy Execution: Implement multi-channel marketing initiatives, including SEO, SEM, PPC, marketing automation, and lead generation in collaboration with the Marketing and Digital Sales teams. • Digital Account Opening Tool: Help drive adoption of Fidelity Banks digital account opening tool through targeted digital marketing strategies and engagement initiatives. • Experience managing digital campaigns, website performance, and cross-channel engagement. Recognized by the American Bankers Association, Fidelity Bank is ranked as one of the Top 200 Community Banks in the U.S. for 11 years in a row.

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