Digital Marketing Coordinator

We are a high growth company with excellent opportunities for advancement. As a Digital Marketing Coordinator you will play a key part in our success, using digital channels to drive inbound leads, support revenue growth, and increase brand visibility. • Directly manage and enhance the company’s website to support marketing strategies • Optimize the company website to maximize search engine performance to increase qualified inbound leads • Develop and execute campaigns across multiple channels to drive inbound lead generation • Collaborate with content and creative teams to produce compelling and high-performing content that supports digital marketing strategies • Maintain and optimize analytics dashboards to track digital marketing performance and measure ROI • Identify and recommend improvements to digital marketing systems, platforms, and processes to improve results and support business goals • Partner cross-functionally to ensure timely, high-quality execution of marketing initiatives • Stay current on emerging digital marketing trends, technologies, and best practices • Support other departmental projects, as needed Position Requirements • Bachelor’s degree in Marketing, Communications, or a related field • 2+ years of hands-on experience managing websites, email marketing, and digital advertising campaigns, ideally in a B2B environment • Working knowledge of Wordpress, Google Ads, Google Analytics, and SEMRush • Strong creative thinking and audience targeting skills with a focus on engagement and conversion • Excellent written and verbal communication skills, and a high standard for visual and written content quality Since 1911, State Industrial Products has helped customers "Care for Work Environments"®.