Digital Marketing Coordinator

OptiGrid is an energy technology company accelerating fleet electrification with battery-integrated DC fast charging solutions. Our modular solution combines charging, energy storage, and grid management to eliminate costly infrastructure upgrades and cut deployment timelines from years to weeks. Plan, launch, and optimize paid social campaigns on Meta and LinkedIn, including audience targeting, budget management, and A/B testingDevelop and execute the email marketing strategy—newsletters, nurture sequences, and promotional campaigns—using our marketing automation platformManage organic social media presence, creating content that builds brand awareness and engages our audienceUpdate and maintain website content to ensure accuracy, relevance, and alignment with campaignsSet up tracking, monitor performance, and deliver regular reports with actionable insights across all channelsMaintain email list health and ensure complianceCollaborate with the marketing manager and external contractors to align campaigns with broader marketing goals 1-3 years of experience managing paid social campaigns and email marketing programsProficiency with Meta Ads Manager, LinkedIn Campaign Manager, and email/marketing automation platforms (HubSpot, Marketo, Mailchimp, or similar)Strong analytical skills and experience with audience segmentation, retargeting, and performance optimizationExcellent copywriting skills for ads and email Work With Great People: Join a collaborative team that values diverse perspectives.