Digital Marketing Coordinator

About OptiGrid:

OptiGrid is an energy technology company accelerating fleet electrification with battery-integrated DC fast charging solutions. Our modular solution combines charging, energy storage, and grid management to eliminate costly infrastructure upgrades and cut deployment timelines from years to weeks. If you want to make a real impact helping fleets go electric, we'd love to hear from you.

Position Overview:

OptiGrid is seeking a Digital Marketing Coordinator to own and execute digital marketing campaigns across paid social, email, and organic social. The ideal candidate is both analytical and creative, comfortable digging into performance data and crafting content that drives results.

Key Responsibilities:

Plan, launch, and optimize paid social campaigns on Meta and LinkedIn, including audience targeting, budget management, and A/B testingDevelop and execute the email marketing strategy—newsletters, nurture sequences, and promotional campaigns—using our marketing automation platformManage organic social media presence, creating content that builds brand awareness and engages our audienceUpdate and maintain website content to ensure accuracy, relevance, and alignment with campaignsSet up tracking, monitor performance, and deliver regular reports with actionable insights across all channelsMaintain email list health and ensure complianceCollaborate with the marketing manager and external contractors to align campaigns with broader marketing goals

Qualifications:

1-3 years of experience managing paid social campaigns and email marketing programsProficiency with Meta Ads Manager, LinkedIn Campaign Manager, and email/marketing automation platforms (HubSpot, Marketo, Mailchimp, or similar)Strong analytical skills and experience with audience segmentation, retargeting, and performance optimizationExcellent copywriting skills for ads and email

Preferred Skills:

Experience with marketing automation or CRM platforms (HubSpot, Salesforce, etc.)Familiarity with project management tools (Asana, Monday, Trello)Familiarity with creative tools (Canva, Figma, Adobe Creative Suite)Background in B2B marketing, particularly in technology or energy sectorsKnowledge of EV charging, fleet operations, or clean energy industries

Why Join OpriGrid?

Make an Impact: Help accelerate fleet electrification and reduce carbon emissions by enabling faster, more affordable EV charging infrastructure deployment.

Work With Great People: Join a collaborative team that values diverse perspectives. We solve hard problems together and celebrate wins as a team.

Competitive Compensation & Benefits: Competitive salary and comprehensive benefits including health, dental, vision insurance, and PTO.