Digital Marketing Coordinator

The Opportunity: The Vegas.com Digital Marketing Coordinator is responsible for managing the execution of dynamic, multi‑channel digital marketing programs - from email and social to web content and analytics - bringing the excitement of Las Vegas to life online. Own the end‑to‑end execution of weekly promotional emails and one‑off campaigns - building, QAing, and deploying sends that drive meaningful engagement and bookings.Determine email content strategy by analyzing sales performance, evaluating product opportunities, and collaborating cross‑functionally to secure the optimal mix of offers, assets, and promotional narratives.Oversee the ongoing optimization of website and landing page content within the CMS, ensuring accuracy, relevance, and alignment with SEO and conversion‑driving best practices.Own the strategy and implementation of onsite merchandising and promotional placements, directing asset creation, scheduling, and prioritization to support revenue and campaign goals.Analyze performance data (GA4, Looker Studio) to identify optimization actions and independently implement or recommend changes to improve resultsDevelop and execute social content plans that strengthen audience growth and engagement across key platforms, ensuring alignment with broader marketing strategies.Oversee social community interactions to maintain brand presence, elevate customer sentiment, and identify content or engagement opportunities.Collaborate with internal teams - including Creative, Product, and Partner Management - to align messaging and promotional priorities.Define and manage workflow processes, editorial calendars, and campaign timelines to drive efficiency, consistency, and on‑time execution across marketing initiatives.Conduct competitive research, analyze trends and surface insights relevant to Las Vegas travel and entertainment.How your role expectations will progress as a Job Title in the first 30, 90, and 180 days: Learn how ticket marketplaces operate and how you’ll contribute to providing great experiences for our customers. Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiencies. Bachelor’s degree in Marketing, Communications, Business, or relevant field, or equivalent practical experience2+ Years of hands-on digital marketing experienceStrong writing, editing, and proofreading skillsComfort with Excel/Google Sheets and basic analytics conceptsExcellent organization, accuracy, and attention to detailExposure to email/CRM tools (e.g., Klaviyo, HubSpot, Braze, Salesforce Marketing Cloud).Experience using a content management system (CMS)Basic understanding of SEO principlesFamiliarity with analytics platforms such as GA4 or Looker Studio.Experience with social scheduling tools and content calendars.Data organization and basic analyticsProject coordinationClear, collaborative communicationProactive and eager to learnOrganized and detail‑orientedCollaborative and team‑focusedAble to adapt in a fast‑moving, deadline‑driven environmentVivid Seats/Vegas.com provides competitive compensation; bonus incentives; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.