Digital Marketing Coordinator

Digital Marketing CoordinatorLocation: 174 E Bay Street, Charleston, SC 29401Salary: $42,000 - $50,000BenefitsA culture that values passion, individuality, and funOpportunities for internal growth and developmentPaid Time Off (PTO)Paid holidaysEarned Wage Access through PayActivAffordable medical, dental, and vision insurance plansCompany provided life insuranceShort & Long Term Disability and Accident and Critical Illness InsuranceTraditional 401(k) & Roth 401(k) with employer matching of up to 3.5%Referral programEmployee Assistance ProgramDiscounts at all Avocet-owned hotels & restaurantsMain Duties and ResponsibilitiesDevelop and maintain engaging digital content for blogs, social media, email campaigns, and website copy to enhance brand storytelling.Create and schedule social media posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring consistent brand messaging and engagement.Collaborate with the Senior Digital Marketing Manager and creative team to develop visually compelling assets for marketing campaigns.Engage and facilitate influencer relationships and coordination under the direction of the Senior Digital Marketing Manager.Assist in the development and execution of digital marketing campaigns, including SEO, PPC, and email marketing.Monitor and analyze social media and website performance using tools like Google Analytics and Meta Business Suite, providing insights to optimize strategy.Support email marketing initiatives, including audience segmentation, campaign execution, and performance tracking.Update calendar listings and third-party websites to reflect current campaign activations, events, and promotions.Stay up to date on industry trends, digital marketing best practices, and emerging social media trends to keep strategies fresh and competitive.Identify opportunities to leverage new digital platforms, tools, or techniques to enhance marketing efforts.Support the marketing team with additional ad hoc projects, event promotion, content curation, and administrative tasks as needed.Additional duties as assigned by the Senior Vice President, VP of Marketing, or Senior Digital Marketing Manager.Supervisory ResponsibilitiesNoneJob RequirementsEducation: Bachelor's degree in Marketing, Communications, Journalism or a related field is preferred.Experience: 1-2 years of experience in digital marketing, social media management, or content creation preferred. Strong internship experience will be considered.SkillsStrong writing, editing and proofreading skills with a keen eye for detail and brand consistency. Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok) and an understanding of current content trends.Basic understanding of SEO, digital marketing strategies, and analytics tools.Experience with design tools such as Canva, Adobe Creative Suite, or similar design platforms is a plus.Strong multitasking and time management abilities with the ability to prioritize tasks, and meet deadlines in a fast-paced environment.Excellent communication and collaboration skills, with the ability to work effectively within a team and across departments.Adaptability and eagerness to stay updated on industry trends, emerging platforms, and digital marketing best practices.Working ConditionsThe working conditions described below are representative of those an employee encounters while performing the essential functions of this job. Candidates should be based within commuting distance of Downtown Charleston, SC.Occasional travel ( Regular property site visits (locally) to support marketing initiatives and content creation.#J-18808-Ljbffr About the Company: Avocet Hospitality Group