Digital Marketing Coordinator

Unpaid/Volunteer Black Cannabis Week Social Media Team

Black Cannabis Week (BCW) was founded to address the growing gap between emerging opportunities and the communities most impacted by criminalization. What began as conversations among advocates, educators, entrepreneurs, and community leaders evolved into a movement for collective advancement.

Since 2018, BCW has grown into a national platform rooted in Philadelphia. We bring together policymakers, entrepreneurs, students, artists, wellness practitioners, and changemakers. Through education, entrepreneurship, advocacy, wellness, and culture, we create spaces for meaningful collaboration. Our mission is to build pathways for equity, opportunity, leadership, and lasting community impact.

BCW is looking to build out a new, volunteer (unpaid) marketing team to support promotional infrastructure surrounding our two main events: (1) The Daily Dose Tour, a segment of mini-conferences staged in select Northeast cities leading up to the (2) main September conference in Philadelphia.

Nick, the marketing lead reporting to event organizer Brandi, and new to the Black Cannabis Week team, is a creative with marketing and media experience inside and outside the cannabis ecosystem. He is supporting the development of this volunteer marketing committee. He will be working with committee members to strategize and create different arrays of marketing content to communicate with event-related leads. His focus will be to set the group up for success and act in a behind-the-scenes advisory role so that team members can get a platform to create true impact for the organization and community.

You will be asked to attend a weekly check-in dependent on everyone’s availability, with more check-ins closer to Black Cannabis Week in September.

Digital marketing coordinator

Responsibilities:

Assist the marketing lead in executing specific content strategies for web, email, and platform-specific content like Eventbrite;

Build and apply SEO/GEO strategy to create awareness for our September events;

Engage leads with segmented and targeted email marketing;

Facilitate journey mapping for attendee and registrant engagement before and after our events, building up qualified leads (registrations, sponsorships, program loyalty and re-registration);

Work closely with the marketing lead to program digital advertising campaigns through Google Ads (search, display);

Review analytics reports to build and pivot strategic direction as needed.

Qualifications: 2-3 years of digital marketing experience, preferred background in NPO or event digital marketing; certifications for Google Ads/Analytics preferred. Philly local is a bonus.

Estimated time commitment: Ongoing 3-5 hours per week.