Digital Marketing Coordinator

Department:Marketing & CommunicationsThe Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for Salinas Valley Health. The coordinator will guide digital projects from start to finish, and manage the digital components of projects, including but not limited to websites, SVH intranet, social media and email marketing. Recommend and implement approved changes to the SVH website as determined through regular site reviews.Gather and analyze data in order to provide insights and recommendations to the marketing team and key organizational partners.Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third-party ratings sites.Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data. The range displayed on this job posting reflects the target for new hire salaries for this position. Skills: Brand Marketing (Branding), Calendar Management, Campaigns, Content Development, Content Management, Content Management Systems (CMS), Customer Relations, Customer Relationship Management (CRM), Data Analysis, Data Collection, Email Marketing, English Language, Facebook, Healthcare, Information Architecture, Intranet, LinkedIn, Marketing, Marketing Communications, Marketing Strategy, Metrics, Microsoft Office, Mobile Applications, Multilingual, Online Advertising, Online Marketing, Organizational Skills, Project/Program Management, Property Management, Reporting Skills, Social Media, Social Media Marketing, Spanish Language, Twitter, Web Site Evaluation, Writing Skills