Digital Marketing Coordinator

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Boudreaux\'s New Drug Store provided pay rangeThis range is provided by Boudreaux\'s New Drug Store. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range$17.00/hr - $20.00/hr

About The Role

The Digital Marketing Coordinator plays a pivotal role in executing and optimizing digital marketing strategies to enhance brand visibility and engagement across multiple online platforms. This position is responsible for coordinating digital advertising campaigns, analyzing performance metrics, and supporting the marketing team in driving brand awareness initiatives. The coordinator will work closely with cross-functional teams to ensure consistent brand messaging and effective use of digital tools. By leveraging data-driven insights, the role aims to maximize the impact of marketing efforts and contribute to overall business growth. Ultimately, the Digital Marketing Coordinator ensures that all digital marketing activities align with the company’s strategic objectives and deliver measurable results.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.Proven experience in digital marketing or a similar role.Proficiency with Google Analytics and digital advertising platforms.Strong copywriting and communication skills.Familiarity with marketing automation tools such as HubSpot.

Preferred Qualifications

Experience with social media management tools like Hootsuite.Knowledge of SEO best practices and brand marketing strategies.Certification in Google Ads or Google Analytics.Experience working within a marketing department in a corporate environment.Ability to analyze data and generate actionable insights.

Responsibilities

Develop, implement, and manage digital marketing campaigns across various channels including social media, email, and paid advertising.Monitor and analyze campaign performance using tools such as Google Analytics and HubSpot to optimize strategies and report on key metrics.Coordinate content creation and copywriting efforts to ensure brand consistency and engaging messaging.Manage social media scheduling and monitoring using platforms like Hootsuite to maintain active and responsive brand presence.Collaborate with the marketing department and other stakeholders to align digital initiatives with overall marketing goals and brand guidelines.

Skills

The Digital Marketing Coordinator utilizes Google Analytics daily to track and interpret website and campaign performance, enabling data-driven decision-making. Digital marketing and advertising skills are applied to design and execute campaigns that increase brand awareness and engagement. Proficiency in copywriting ensures that all content is clear, compelling, and aligned with brand messaging. Tools like Hootsuite are used to schedule and monitor social media activity, maintaining consistent communication with the audience. Additionally, HubSpot supports marketing automation and lead management, streamlining campaign workflows and enhancing collaboration within the marketing department.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing/EditingIndustriesPharmaceutical ManufacturingReferrals increase your chances of interviewing at Boudreaux\'s New Drug Store by 2x

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