Digital Marketing Coordinator at The Women's REIN

If this sounds like a dream to you, keep reading… Digital Marketing Coordinator Overview Reporting to the Operations Manager and owners directly, you’ll be responsible for leading and driving the overall marketing and ad strategy of the business – this is an in-house role. We have amazing programming that is life-changing and we need you to get it in front of as many aligned customers as you can. To be a rockstar in this role, you’ll need to be willing to do whatever it takes and learn whatever you need to in order to achieve success. Responsibilities You will be in charge of doing whatever it takes to get our events filled, including: Spearheading and executing our marketing and ad campaigns: Running daily marketing operations and advertisement campaigns Writing strong copy for marketing and ad campaigns Managing ad spend and coordinating with our media buyers– attending biweekly meetings with our Media Buyer and coordinating ad material Creating and writing scripts for videos Managing the marketing budget, marketing numbers, and marketing projections Creating and implementing innovative marketing strategies to get in front of potential clients and converting them into sales Identifying and filling holes in marketing campaigns and email sequencing Updating and Maintaining marketing tech and analytics: Updating funnels and ensuring our CRM is integrated correctly Updating websites as needed Update and report KPI spreadsheets daily with marketing metrics and stats Own and troubleshooting any tech issues that arise with marketing tech (email campaigns, web, funnels, CRM, etc) Being a key player on Team Women’s REIN: Working and communicating with other contractors and team members Attend and contribute in regularly scheduled team meetings Report on analytics for various softwares Creating and analyzing new offers and rolling them out to the team Support other team members with problem-solving No task is too small – we are a small business and sometimes need our team to wear many hats – you’re up to support in what needs to be done! You’re team-oriented and cooperation focused - our team works together to support the company goals, and that sometimes means helping out in ways outside of your job description You take pride in your work and always take personal responsibility for your own success There is nothing you believe you can’t do, even if you’re not sure how to do it right away You are results-driven and fiercely loyal, and strive for perfection in everything you do You’re detail-oriented and always willing to take initiative You’re comfortable working in a fast-paced environment- you have a pretty high tolerance for stress and can have grace under pressure (while we avoid these situations, it happens when we’re in all hands on deck launch mode!)