Digital Marketing & Creative Manager

Wild Bill’s Tobacco is looking for an experienced Digital Marketing & Creative Manager to lead our social media, content creation, and digital marketing efforts.

This is a hands-on role for someone who is both creative and data-driven. You will serve as the main creative lead for the brand, helping shape how Wild Bill’s looks, sounds, and engages with customers across digital channels.

Travel is required for this position. This role regularly visits Wild Bill’s stores and lounges and attends priority events to capture content and support marketing initiatives.

Responsibilities

Own and manage all social media channelsManage and provide direction to a small marketing/content teamPlan and maintain the monthly content calendarFilm, photograph, edit, schedule, and publish contentCreate Reels, Stories, promotional, educational, and lifestyle contentServe as the main creative lead and develop campaign concepts and new ideasRegularly travel to stores, lounges, events, and other locations to capture contentStay ahead of events, promotions, launches, holidays, and social trendsManage comments, DMs, tags, mentions, and audience engagementCoordinate with stores, vendors, ambassadors, and the marketing teamManage email and text/SMS marketing, including creative development, campaign setup, scheduling, and deploymentCreate, manage, and optimize Facebook and Instagram advertising through Meta Ads Manager when neededTrack performance and adjust content and campaigns based on resultsMonitor competitors and emerging social trendsKeep creative assets and raw footage organizedProofread and verify all content before publishingCome to meetings prepared with ideas, updates, and performance insights

Qualifications

3–5 years of experience in digital marketing, social media, content creation, or a related roleStrong portfolio demonstrating social media and creative workExperience filming and editing short-form videoExperience with Meta/Facebook Ads and email marketingStrong understanding of social media trends and best practicesStrong writing, communication, and organizational skillsCreative, proactive, and comfortable taking ownershipAbility to analyze performance and make data-driven decisionsAbility and willingness to travel regularly as requiredAbility to work weekends when neededAbility to manage multiple projects and meet deadlines

SALARY: $75K-95K

We’re looking for someone who doesn’t wait to be told what to create. You should bring ideas to the table, turn them into great content and campaigns, execute them, and use performance data to determine what we do next.