Digital Marketing & Demand Generation Specialist

Digital Marketing & Demand Generation Specialist
Green Hills, Nashville, TN (Fully Onsite)
$75,000 DOE
Direct Hire | Permanent

Responsibilities

Manage and optimize Google Ads and Meta campaigns.
Develop lead generation and demand generation strategies.
Create and improve landing pages and conversion funnels.
Execute SEO initiatives to increase website traffic and visibility.
Monitor campaign performance, ROI, and key marketing metrics.
Build reports and dashboards to provide actionable insights.
Support CRM, marketing automation, and campaign tracking efforts.

Qualifications

3–5 years of digital marketing or demand generation experience.
Experience with Google Ads, Meta Ads, SEO, GA4, and Google Tag Manager.
Familiarity with HubSpot or similar CRM/marketing automation tools.
Strong analytical and reporting skills.
B2B, healthcare, or commercial real estate marketing experience preferred.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.