Digital Marketing Director

Job Description: • The Director of Digital Marketing is a strategic leader overseeing all digital marketing initiatives, focusing on performance-driven campaigns and optimizing digital media channels. • The ideal candidate will be responsible for defining and executing Digital Marketing Strategy programs as the 'trusted advisor' on omnichannel marketing strategy related topics. • Key responsibilities include providing tailored advice and best practices to help customers and vendors implement digital marketing programs encompassing eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications. Responsibilities: • Serves as digital thought leader; defines and executes Digital Marketing Strategy programs as the 'trusted advisor' on omnichannel marketing strategy related topics. • Tracks and measures the performance of all digital marketing channels and proposes optimization initiatives to maximize marketing ROI.